Service 05
Market and competitor intelligence: where you stand in the conversation, and why.
Share of voice, competitor media analysis and sector trends across the GCC, with paid coverage separated from earned, so you can measure what your communication is actually achieving.
What it covers
Share of voice
Your presence in media and social conversation against named competitors, by market, language, channel and outlet tier.
Competitor media analysis
What competitors announce, how it is covered, which messages land, and where their spokespeople appear.
Paid versus earned
Organic coverage separated from placed and paid press releases, so PR performance is measured honestly.
Sector and narrative trends
The themes shaping your industry, from policy to sustainability, and how they shift over time.
Metrics we report
- Media reach and exposure
- Sentiment and tonality
- Geographic and language distribution
- Media tier breakdown
- Share of voice and competitor presence
- Coverage trends over time
Every chart arrives with an analyst's interpretation: what changed, why it matters, and what to watch next.
Who it is for
Corporate communication and marketing leaders who need to show the impact of their work, strategy teams tracking competitors, and agencies reporting PR performance to clients. It is often combined with Media Monitoring as the analytical layer on top of daily coverage.
Service levels
Every VEER engagement runs to the same written commitments.
| Commitment | Standard |
|---|---|
| Breaking alerts | 95% within 20 minutes |
| Relevance accuracy | 97% or better, validated |
| Missed critical mentions | Zero-tolerance standard |
| Query response | Under 2 hours |
| Portal availability | 99% or better uptime |
| Escalation | A named analyst, not a ticket queue |
Questions about market and competitor intelligence
What is share of voice in media monitoring?
Share of voice is the proportion of media and social conversation about a market or topic that refers to your organisation, compared with competitors. VEER reports it by market, language, channel and outlet tier, and explains the coverage behind the numbers rather than giving a single percentage.
Can VEER separate paid and earned media?
Yes. VEER distinguishes organic coverage from paid placements and press releases republished as-is, which is common in regional digital media. This gives an honest measure of PR performance and of how competitors are really covered.
How often are competitor reports delivered?
Competitor and share of voice analysis is typically included in the monthly analytical report, with a quarterly strategic trend review delivered as a working session. Ad-hoc analyses are available when a competitor makes a significant move.
Related services
Last updated October 2026
Judge us on real output.
Start with a paid pilot: four to six weeks on one market and one topic set, with the full reporting rhythm running.